Creating Inspired Collective Intelligence

The main goal of this video was to talk about how a company can move from producing work that is just "good enough" to "truly inspired." The term used to describe how companies separate themselves this way is called the margin of difference. The majority of the video discussed the five keys to establishing the margin of difference. The five steps include Social Networks, Social Capital, Conversations, Engagement Process , and Individual Thinking. Social networks and social capitol really fall into the same category. These topics are considered the "life blood" of your company. Establishing relationships and keeping a line of communication open with both employees and other companies is a great way of trading ideas and gaining insight and experience. Conversations and the engagement process covers how employees get ideas conveyed to one another and the type of activities that accomplish this. Individual thinking is the root of all the ideas and work that a company produces. Employees should be focused on their work, producing new ideas that may be improve efficiency and help open a totally new income stream. This video provided a step by step process for how to help improve a company to produce work that is inspired instead of what would be considered only good enough.