Innovation through Design Thinking

The speech given by Tim Brown covered the theory of innovation through design thinking. A large part of his theory surrounded the fact that customers have to be happy with the experience, with the products and services that come together; to not fully focus on the end product. Design is the fabric of our lives and has a huge impact on our desires, wants and needs.  As Timothy Brown discussed, design "can be used to tackle a whole range of creative and business issues".  By doing this you gain a strong competitive advantage over others in your industry. You set yourself apart from others and you make your company stronger. By using knowledge management you not only support yourself but you create an area where "Design Thinkers" can come and create new innovative ideas. Design Thinking is made up of basic three entities: People (desirable), Business (viable) and Technology (feasible).  Designers create things that they believe the world needs.  They try and look from people's points of views and have empathy towards those experiences.  Brown shows the overlapping of the three in which there are some interesting attributes that develop.  The overlapping of Business and People gives the designer the ability to create Emotional Innovation used in marketing and branding.  The overlapping of Technology and People gives the ability to have Industrial Innovation.  Lastly, the intersection of Technology and Business gives the ability of Process Innovation.  Inspiration, ideation and implementation are three phases that Brown discussed as being part of the innovation process.